Deep within the Shiojiri facility of Seiko Epson where all Grand Seiko Spring Drive and quartz watches are made is a small studio where, since 2000, an elite team of the company’s most skilled and talented watchmakers have been creating masterpiece watches based on the unique Spring Drive technology. In English as well as Japanese, a sign on the wall quietly announces the studio’s philosophy, namely to create watches that are “reliable to wear until grandchildren” and the “pride of Japan.” The determination to be excellent and the humanity of the Micro Artist team shine through their words. The Micro Artist Studio made its first Grand Seiko watch in 2016.
Just as Calibers 9SA5 and 9RA2 make significant and defining statements about the future of Grand Seiko’s technical development, this collection charts a new course for its design. It speaks to the next generation with its confident lines, powerful presence and quiet radiance but also draws on its deep roots in the traditions and culture of Japan.
Its heritage and pedigree are immediately clear. It is true in every way to the principles of the Grand Seiko Style that were defined in 1967 with the celebrated 44GS but translates them anew for the decades to come. Grand Seiko’s hallmark attributes of precision, legibility and beauty are plain to see in every detail but there is a new power and depth in both the shape of the case and the look of the dial. This collection design exudes strength and has a powerful presence yet remains understated and restrained.
While every watch in the Elegance Collection has, of course, the strength and resilience to be worn every day, they all also offer a special level of refinement that makes them the perfect choice for those landmark occasions in life where everything just has to be right. Each Elegance Collection timepiece gives its owner the reassurance and confidence that comes from knowing that he or she is wearing the very best. Whether at a midday wedding, a late afternoon reception or an evening celebration, and Elegance Collection watch is the perfect companion, with its subtle beauty shining through in any light conditions. It is a collection in which Grand Seiko’s Japanese aesthetic and the purity of the designs combine to ensure that the elegance is everlasting.
The Heritage collection is at the very heart of Grand Seiko and comprises timepieces which emphasize well-balanced design and express the simple, pure essentials of watchmaking. It offers a selection of classic watches that bring alive again the designs and style of the earliest Grand Seiko timepieces, re-interpreted with the very latest movements, manufacturing techniques and craftsmanship. The collection embodies the uniquely Japanese Grand Seiko aesthetic and offers the simple perfection in both performance and finishing for which Grand Seiko has always been renowned.
The core attributes of Grand Seiko are perfectly in tune with the world of sport. Legibility and durability are qualities that the discerning sports watch lover need and desires, making Grand Seiko a natural choice for those who demand the very best. From diver’s to chronographs to watches with a GMT function and from automatic to Spring Drive, the Sport Collection offers a wide and enticing selection.